If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular markets tend to have a high barrier to entry.
That means you’ll often need lots of money and resources to compete with the big players that already dominate.
For that reason, it’s often better to target (and dominate) a niche market.
In this article, we’ll look at some successful examples of companies targeting niche markets and how they attract customers.
Lefty’s
Nomad List
The Modest Man
TomBoyX
Bee’s Wrap
Divvies
Ahrefs
1. Lefty’s (niche market: left-handed people)
Lefty’s sells office supplies, gifts, gardening tools, kitchen items, and a variety of other products for left-handed folks.
How big is this niche market?
Left-handed people make up an estimated 10% of the population.
How did the brand start?
Lefty’s started life as a physical store in San Francisco in 1978. According to their website, this was the first physical store in the US to specialize in products for left-handers. The brand now also sells products nationwide through its online store.
How does the brand attract customers?
Lefty’s is a well-established brand that almost certainly generates plenty of sales through word of mouth, but they’re also making an effort to attract customers from Google. Their website currently ranks high for many relevant searches, including:
left handed scissors
left handed gifts
left handed pens
left handed notebooks
left handed can opener
